{"id":2577,"date":"2014-04-11T17:57:34","date_gmt":"2014-04-11T14:57:34","guid":{"rendered":"http:\/\/esyakutuphanesi.com\/?p=2577"},"modified":"2014-04-11T17:57:34","modified_gmt":"2014-04-11T14:57:34","slug":"topluluk-bir-sirketi-yonetebilir-mi","status":"publish","type":"post","link":"https:\/\/aysuerdogdu.com\/esk_blog\/topluluk-bir-sirketi-yonetebilir-mi\/","title":{"rendered":"Topluluk bir \u015firketi y\u00f6netebilir mi?"},"content":{"rendered":"<p style=\"text-align: left\"><span style=\"color: #808080\"><em>\u00c7evirerek yay\u0131nlad\u0131\u011f\u0131m\u0131z bu yaz\u0131n\u0131n Shareable&#8217;da yay\u0131nlanan asl\u0131na\u00a0<a href=\"http:\/\/www.shareable.net\/blog\/can-the-crowd-run-a-company\" target=\"_blank\" rel=\"noopener noreferrer\">buradan<\/a> ula\u015fabilirsiniz.<br \/>\n<\/em><\/span><br \/>\n<a href=\"http:\/\/blog.esyakutuphanesi.com\/wp-content\/uploads\/2014\/04\/Screenshot-2014-03-12-16.38.20.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2718 aligncenter\" src=\"http:\/\/blog.esyakutuphanesi.com\/wp-content\/uploads\/2014\/04\/Screenshot-2014-03-12-16.38.20.png\" alt=\"Screenshot 2014-03-12 16.38.20\" width=\"688\" height=\"450\" \/><\/a><\/p>\n<p>\u015eirketlerin gittik\u00e7e b\u00fcy\u00fcyen g\u00fcc\u00fc, gizlili\u011fi ve saydam olmayan karar alma mekanizmalar\u0131, \u00e7oklukla \u00f6zg\u00fcr ve demokratik toplumlara bir tehdit olarak <a href=\"http:\/\/www.theguardian.com\/politics\/2010\/nov\/12\/mcdonalds-pepsico-help-health-policy\" target=\"_blank\" rel=\"noopener noreferrer\">g\u00f6sterilmi\u015ftir<\/a>.<\/p>\n<p>Peki ya bu kararlar hepimizin g\u00f6rebilmesi i\u00e7in a\u00e7\u0131k olsayd\u0131? Halk, neler \u00fcretilece\u011fi, kimden al\u0131naca\u011f\u0131 ve kime sat\u0131laca\u011f\u0131, nas\u0131l pazarlanaca\u011f\u0131 ve kar ile ne yap\u0131laca\u011f\u0131 gibi \u015firketin i\u015fletme kararlar\u0131n\u0131 direk olarak ve demokratik bir s\u00fcre\u00e7 ile etkileyebilseydi? Ve bireyler karar alma mekanizmas\u0131na katk\u0131lar\u0131ndan direk olarak fayda g\u00f6rebilselerdi?<\/p>\n<p><!--more-->B\u00f6yle bir \u015firket ayakta kalabilir miydi? Bu \u015firket toplumun de\u011ferlerini yans\u0131t\u0131r m\u0131yd\u0131?<\/p>\n<p>Londra&#8217;da kurulmu\u015f bir me\u015frubat \u015firketi olan ve oyunla\u015ft\u0131rma ile kitle kaynakl\u0131 teknolojilerden yararlanarak, temel i\u015fletme kararlar\u0131n\u0131n online bir topluluk taraf\u0131ndan \u00fcretildi\u011fi ve oyland\u0131\u011f\u0131, ger\u00e7ekten demokratikle\u015fmi\u015f bir giri\u015fim kuran <a href=\"http:\/\/myagora.co.uk\/run-the-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Agora<\/a>&#8216;n\u0131n iddias\u0131 bu y\u00f6nde.<\/p>\n<p>Kurucular\u0131\u00a0\u00a0Allan Szymczyk ve Jan Verwijs, bu fikri San Francisco&#8217;daki Hult \u0130\u015fletme Okulu kamp\u00fcs\u00fcnde geli\u015ftirip denediler ve bu yolla ba\u015far\u0131l\u0131 bir <em>&#8220;smoothie&#8221;<\/em>\u00a0(p\u00fcreli meyve suyu) \u015firketini toplulukla beraber geli\u015ftirdiler. Ba\u015far\u0131lar\u0131 bu \u015firketi \u0130ngiltere&#8217;de tescil etmelerinin yolunu a\u00e7t\u0131.<\/p>\n<p>\u015eirket, ilk \u00fcr\u00fcn\u00fcn\u00fc oylama ile se\u00e7ti: do\u011fal aromal\u0131 su. Oylama s\u0131ras\u0131nda kat\u0131l\u0131mc\u0131lar, topluluk taraf\u0131ndan aday g\u00f6sterilmi\u015f be\u015f me\u015frubat se\u00e7ene\u011finin finansal kapasitesini g\u00f6steren pazar ara\u015ft\u0131rmas\u0131n\u0131 g\u00f6rebiliyorlard\u0131.<\/p>\n<p>&#8220;Sonraki ad\u0131mlar tedarik\u00e7ileri bulmak ve \u00fcr\u00fcn\u00fcm\u00fcz i\u00e7in en iyi tedarik\u00e7ilere karar vermek olacak.&#8221; diyor Szymczyk. &#8220;Bunun sonras\u0131nda ise \u00fcr\u00fcn etiketi, \u00fcr\u00fcn\u00fcn ismi ve pazarlama stratejisi ile ilgili kararlar almam\u0131z gerekecek.&#8221;<\/p>\n<p><span style=\"line-height: 1.5em\">Agora&#8217;n\u0131n i\u015fletme karar verme mekanizmas\u0131 iki a\u015fama ile ilerliyor. \u0130lk a\u015famada kullan\u0131c\u0131lar, mevcut se\u00e7im ile ilgili pazar ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131 gibi \u00e7e\u015fitli geri plandaki bilgileri g\u00f6zden ge\u00e7iriyor, fikirlerini bildiriyor ve be\u011fendikleri di\u011fer fikirleri oyluyorlar. \u0130kinci a\u015famada ise en iyi be\u015f fikir aras\u0131nda oylama yap\u0131l\u0131yor ve kazanan fikir hayata ge\u00e7iriliyor. Szymczyk, \u015fimdiye dek 240 civar\u0131nda ki\u015finin kay\u0131tl\u0131 oldu\u011fu sistemde, yakla\u015f\u0131k olarak 30 ki\u015finin aktif olarak s\u00fcrece katk\u0131da bulundu\u011funu belirtiyor.<\/span><\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"line-height: 1.5em\" src=\"http:\/\/www.shareable.net\/sites\/default\/files\/styles\/large\/public\/RunTheBusiness11-1024x793.jpg?itok=xOnRUaND\" alt=\"\" width=\"480\" height=\"372\" \/><\/p>\n<p>Agora \u015firketi,\u00a0\u015feffafl\u0131k, demokratik kararlar, etik, e\u015fitlik, serbest konu\u015fma \u00f6zg\u00fcrl\u00fc\u011f\u00fc, demokratik m\u00fclkiyet ve adil tazminat prensiplerine dayanan\u00a0on bir maddeden olu\u015fan bir\u00a0<a href=\"http:\/\/myagora.co.uk\/about\/constitution\/\" target=\"_blank\" rel=\"noopener noreferrer\">t\u00fcz\u00fck<\/a>\u00a0ile\u00a0y\u00fcr\u00fct\u00fcl\u00fcyor.<\/p>\n<p>T\u00fcz\u00fck ayn\u0131 zamanda y\u00f6neticiler ve \u00e7al\u0131\u015fanlar taraf\u0131ndan al\u0131ndan i\u015fletimsel kararlar (\u00f6rn. ne tip ofis ekipman\u0131 al\u0131naca\u011f\u0131) ve online topluluk taraf\u0131ndan al\u0131nan stratejik kararlar (\u00f6rn. ne tip bir \u00fcr\u00fcn\u00fcn pazarlanaca\u011f\u0131) aras\u0131nda da bir ayr\u0131m yap\u0131yor. T\u00fcz\u00fc\u011fe g\u00f6re dan\u0131\u015fma kurulu, kurucular\u0131n se\u00e7ece\u011fi d\u00f6rt ki\u015fi ve grup \u00fcyelerinin say\u0131s\u0131na g\u00f6re de\u011fi\u015fen ve se\u00e7imle gelen 1 ile 5 ki\u015finin toplam\u0131ndan olu\u015fuyor.<\/p>\n<p>Kat\u0131l\u0131mlar\u0131n\u0131n kar\u015f\u0131l\u0131\u011f\u0131 olarak, \u015firketin kara ge\u00e7mesi ve toplulu\u011fun \u00fcyelere \u00f6deme yap\u0131lmas\u0131n\u0131 oy birli\u011fiyle kabul etmesi durumunda, \u00fcyeler senede iki defa PayPal \u00fczerinden \u00f6deme alacaklar. Bu kayna\u011f\u0131n nas\u0131l tahsil edilece\u011finin detaylar\u0131, \u015firketin demokratik karar alma ara\u00e7lar\u0131na g\u00f6re belirlenecek ve \u00f6demeler her \u00fcyenin kat\u0131l\u0131m oran\u0131na g\u00f6re ayarlanacak. \u00a0Szymczyk&#8217;a g\u00f6re,\u00a0d\u00fcnyaya daha adil \u015firketlerin olas\u0131 oldu\u011funu g\u00f6steren bir giri\u015fim i\u00e7erisinde yer almak, ger\u00e7ek bir me\u015frubat giri\u015fiminden sorumlu olmak ve i\u015fletme bilgisini geli\u015ftirerek fikirlerini test etme f\u0131rsat\u0131 sunmak,\u00a0kat\u0131l\u0131m\u0131n kazand\u0131rd\u0131\u011f\u0131 di\u011fer yararlar aras\u0131nda.<\/p>\n<p>Her \u00fcye kay\u0131t oldu\u011funda 10 puan, bir fikir belirtti\u011finde 100 puan, fikrinin ilk be\u015fe girmesi durumunda 250 puan ve kazanan bir fikir i\u00e7in 500 puan kazan\u0131yor. \u00dcyeler, s\u0131f\u0131r ila 60.000 puan aras\u0131nda gen\u00e7 y\u00f6netici&#8217;den <em>&#8220;CEO&#8221;<\/em>ya (en \u00fcst d\u00fczey genel y\u00f6netici) giden bir s\u0131ralama i\u00e7erisinde yer al\u0131yorlar.<\/p>\n<p>Kat\u0131l\u0131mc\u0131lar\u0131n ayr\u0131ca kar\u0131n \u015firkete nas\u0131l yeniden yat\u0131r\u0131laca\u011f\u0131 konusunda da s\u00f6z haklar\u0131 var. Agora hakk\u0131nda daha \u00e7ok \u015fey \u00f6\u011frenmek i\u00e7in <a href=\"https:\/\/www.youtube.com\/watch?v=yfSkH-79ZPk\" target=\"_blank\" rel=\"noopener noreferrer\">videoyu izleyebilirsiniz.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7evirerek yay\u0131nlad\u0131\u011f\u0131m\u0131z bu yaz\u0131n\u0131n Shareable&#8217;da yay\u0131nlanan asl\u0131na\u00a0buradan ula\u015fabilirsiniz. \u015eirketlerin gittik\u00e7e b\u00fcy\u00fcyen g\u00fcc\u00fc, gizlili\u011fi ve saydam olmayan karar alma mekanizmalar\u0131, \u00e7oklukla \u00f6zg\u00fcr ve demokratik toplumlara bir tehdit olarak g\u00f6sterilmi\u015ftir. Peki ya bu kararlar hepimizin g\u00f6rebilmesi i\u00e7in a\u00e7\u0131k olsayd\u0131? Halk, neler \u00fcretilece\u011fi, kimden al\u0131naca\u011f\u0131 ve kime sat\u0131laca\u011f\u0131, nas\u0131l pazarlanaca\u011f\u0131 ve kar ile ne yap\u0131laca\u011f\u0131 gibi \u015firketin i\u015fletme [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2],"tags":[],"class_list":["post-2577","post","type-post","status-publish","format-standard","hentry","category-girisimcilik-2","category-hepsi"],"_links":{"self":[{"href":"https:\/\/aysuerdogdu.com\/esk_blog\/wp-json\/wp\/v2\/posts\/2577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aysuerdogdu.com\/esk_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aysuerdogdu.com\/esk_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aysuerdogdu.com\/esk_blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aysuerdogdu.com\/esk_blog\/wp-json\/wp\/v2\/comments?post=2577"}],"version-history":[{"count":0,"href":"https:\/\/aysuerdogdu.com\/esk_blog\/wp-json\/wp\/v2\/posts\/2577\/revisions"}],"wp:attachment":[{"href":"https:\/\/aysuerdogdu.com\/esk_blog\/wp-json\/wp\/v2\/media?parent=2577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aysuerdogdu.com\/esk_blog\/wp-json\/wp\/v2\/categories?post=2577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aysuerdogdu.com\/esk_blog\/wp-json\/wp\/v2\/tags?post=2577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}