{"id":3371,"date":"2016-06-13T15:54:07","date_gmt":"2016-06-13T12:54:07","guid":{"rendered":"http:\/\/blog.esyakutuphanesi.com\/?p=3371"},"modified":"2016-06-13T15:54:07","modified_gmt":"2016-06-13T12:54:07","slug":"bir-baska-imecefon-macerasi","status":"publish","type":"post","link":"https:\/\/aysuerdogdu.com\/esk_blog\/bir-baska-imecefon-macerasi\/","title":{"rendered":"Bir Ba\u015fka \u0130mecefon Maceras\u0131"},"content":{"rendered":"<p>Ge\u00e7en sene sonbahar ba\u015f\u0131ndaki kamp\u0131m\u0131zda imecefon (kitlesel fonlama) yapmaya ve ihtiyac\u0131m\u0131z olan finansal deste\u011fi topluluktan istemeye karar verdik. May\u0131s itibariyle Bilim, Sanayi ve Teknoloji Bakanl\u0131\u011f\u0131n\u0131n teknogiri\u015fim deste\u011fi may\u0131s bitti\u011fi i\u00e7in kurulmu\u015f \u015firketin masraflar\u0131n\u0131 \u00e7e\u015fitli yollarla (e\u015f, dost ve ba\u015fka i\u015fler) kar\u015f\u0131lamaya ba\u015flam\u0131\u015ft\u0131k. \u0130mecefona karar verdikten sonra akl\u0131m\u0131za tak\u0131ld\u0131: Hangi platformda fon aramal\u0131y\u0131z? Hangi ama\u00e7la, hangi i\u015fimiz i\u00e7in ve ne boyutta bir destek istenebilir? Bu yaz\u0131da,\u00a08 Mart\u2019ta <strong>Fongogo\u2019da<\/strong> ba\u015flad\u0131\u011f\u0131m\u0131z ve 23 Nisan\u2019da <a href=\"https:\/\/www.fongogo.com\/p\/esya-kutuphanesi-ortak-yaratima-katil\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>g\u00f6r\u00fcn\u00fcrde 20.270 TL<\/strong><\/a> toplayarak tamamlad\u0131\u011f\u0131m\u0131z imecefon maceram\u0131z\u0131 bu \u00fc\u00e7\u00a0soruya yan\u0131t vererek anlataca\u011f\u0131m.<!--more--><\/p>\n<h2>Hangi platform?<\/h2>\n<p>\u0130ki y\u0131l \u00f6nce <a href=\"http:\/\/www.fonlabeni.com\/proje\/detay\/428\/mutlu-girisim-esya-kutuphanesi\" target=\"_blank\" rel=\"noopener noreferrer\">Fonlabeni\u2019de<\/a> destek \u00e7a\u011fr\u0131s\u0131na \u00e7\u0131km\u0131\u015ft\u0131k. Ki\u015fisel olarak da benim ve Ay\u015fe\u2019nin imecefon tecr\u00fcbemiz vard\u0131. Bildiklerimizden yola \u00e7\u0131karak ara\u015ft\u0131rma yaparken, bu sefer <a href=\"https:\/\/www.patreon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Patreon\u2019da<\/a> destek isteyelim dedik. Ancak imecefon konusunda dan\u0131\u015ft\u0131\u011f\u0131m\u0131z Eirini\u2019nin <em>\u2018Olas\u0131 destek\u00e7ileriniz T\u00fcrk\u00e7e mi \u0130ngilizce mi tercih eder?\u2019<\/em> sorusuna <em>\u2018T\u00fcrk\u00e7e\u2019<\/em> dedi\u011fimiz i\u00e7in yurtd\u0131\u015f\u0131ndaki bir platformu kullanmaktan vazge\u00e7tik. Bug\u00fcn bu \u00f6ng\u00f6r\u00fcn\u00fcn pek do\u011fru olmad\u0131\u011f\u0131n\u0131 ve yurtd\u0131\u015f\u0131nda bir platform ile \u00e7al\u0131\u015fman\u0131n t\u00fcm\u00a0a\u011flar\u0131m\u0131za ula\u015fmam\u0131z\u0131 sa\u011flayaca\u011f\u0131 i\u00e7in daha do\u011fru bir karar olabilece\u011fini s\u00f6yleyebilirim.<\/p>\n<p>T\u00fcrkiye\u2019deki platformlara bak\u0131nca alternatiflerimiz FonlaBeni, Fongogo, <a href=\"https:\/\/www.bulusum.biz\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bulu\u015fum<\/a> ve <a href=\"https:\/\/arikovani.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ar\u0131kovan\u0131<\/a> idi. E\u015fya K\u00fct\u00fcphanesi\u2019nin ilk d\u00f6nemlerinden bu yana Fongogo ile s\u0131k rastla\u015ft\u0131\u011f\u0131m\u0131zdan ve kurucular\u0131n\u0131 da tan\u0131d\u0131\u011f\u0131m\u0131zdan Fongogo olmas\u0131na karar vererek haz\u0131rl\u0131klara ba\u015flad\u0131k. Ancak Fongogo ile \u00e7al\u0131\u015fmak bizim a\u00e7\u0131m\u0131zdan do\u011fru bir karar olmad\u0131. <strong>Payla\u015f\u0131m ekonomisi\u00a0i\u00e7erisinde yer alan Fongogo bizi\u00a0payla\u015f\u0131m ve destek a\u00e7\u0131s\u0131ndan hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fratt\u0131.<\/strong> Fongogo ne Zumbara\u2019yd\u0131, ne FonlaBeni, ne de E\u015fya K\u00fct\u00fcphanesi. \u0130leride daha iyisi olaca\u011f\u0131n\u0131 umarak kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z sorunlar\u0131 k\u0131saca \u00f6zetliyorum:<\/p>\n<ul>\n<li><strong>Teknik sorunlar: <\/strong>\u00c7a\u011fr\u0131ya \u00e7\u0131kt\u0131ktan sonra ard\u0131 arkas\u0131 kesilmedi teknik sorunlar\u0131n. Bizim hissetti\u011fimiz yaz\u0131l\u0131m geli\u015ftirme ile ekibin kalan\u0131nda bir kopukluk mevcut oldu\u011fu. <em>\u2018Haftaya yeni yaz\u0131l\u0131m\u0131 y\u00fckl\u00fcyoruz.\u2019<\/em> c\u00fcmlesini nisandan bu yana duyduk ve bizim i\u015flemlerimiz s\u00fcrerken o hafta hi\u00e7 gelmedi. Bu konudaki yanl\u0131\u015f ve eksik bilgilendirmeler daha ba\u015flang\u0131\u00e7tan hevesimizin k\u0131r\u0131lmas\u0131na neden oldu. Minik sorunlar dert de\u011fil, d\u00fczeltilir. Ancak 1000 TL\u2019den b\u00fcy\u00fck arma\u011fan\u0131n se\u00e7ilemiyor olmas\u0131, Paypal se\u00e7ilince desteklerin al\u0131namamas\u0131 ger\u00e7ekten kritik sorunlar.<strong>\u00a0Bu tip \u00f6nemli noktalar\u0131n biliniyorlarsa \u00e7a\u011fr\u0131ya \u00e7\u0131k\u0131lmadan \u00f6nce t\u00fcm a\u00e7\u0131kl\u0131\u011f\u0131 ile proje sahiplerine iletilmesi gerek.\u00a0<\/strong><\/li>\n<li><strong>Toplad\u0131\u011f\u0131m\u0131z\u0131 alamamak: \u015eimdiye kadar bize ula\u015fan miktar\u00a0<span data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:13498.46}\" data-sheets-userformat=\"{&quot;2&quot;:12544,&quot;11&quot;:0,&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\" data-sheets-formula=\"=R[-1]C[0]+Paypal!R[-4]C[4]\">13.009,7 TL \u00a0o<\/span>ldu. <\/strong>Bunun sebebi hem Paypal ile g\u00f6nderilen desteklerin bir k\u0131sm\u0131n\u0131n bize hi\u00e7 ula\u015fmamas\u0131, hem de Paypal\u2019dan ula\u015fan kimi destekten belirttildi\u011finden daha \u00e7ok kesinti yap\u0131lmas\u0131.<\/li>\n<li><strong>\u0130leti\u015fimsizlik, ilgisizlik:<\/strong> 8 Mart \u00f6ncesinde bizimle \u00e7ok g\u00fczel ilgilenen, Fongogo ile irtibat noktam\u0131z Seda\u2019n\u0131n istifa etti\u011fini <em>\u2018geribildirim alabilir miyiz?\u2019<\/em> diye sordu\u011fumuzda \u00f6\u011frendik. Daha sonra da ileti\u015fim sorunlar\u0131m\u0131z devam etti, biz bir soru sormadan kimse ileti\u015fim kurmad\u0131; kimi e-postalar\u0131m\u0131za g\u00fcnlerce, haftalarca cevap alamad\u0131k.\u00a0Topluluk olu\u015fturmaya ve ileti\u015fime inan\u0131rken bu \u015fekilde bir yakla\u015f\u0131mla kar\u015f\u0131la\u015fmak bizi en \u00e7ok zorlayan noktalardan oldu. Sa\u011fl\u0131kl\u0131 bir ileti\u015fim sa\u011flansayd\u0131 teknik noktalar\u0131 tolere etmemiz daha kolay olabilirdi.<\/li>\n<\/ul>\n<p>\u00c7a\u011fr\u0131ya \u00e7\u0131kmadan \u00f6nce BBOM\u2019den, \u00e7a\u011fr\u0131 devam ederken YA\u015e\u00d6M\u2019den Fongogo\u2019dan memnun kalmad\u0131klar\u0131n\u0131 duyduk. Biz de \u015fans\u0131m\u0131z\u0131 denedik, dersimizi ald\u0131k, bu sefer biz diyoruz: <strong>Fongogo\u2019yu tercih etmeden \u00f6nce bir kez daha d\u00fc\u015f\u00fcn\u00fcn, sadece ba\u015far\u0131l\u0131 olmu\u015f proje sahipleri ile de\u011fil ba\u015fka ki\u015filerle de konu\u015fun.<\/strong><\/p>\n<h2>Hangi ama\u00e7la, hedefle?<\/h2>\n<p>\u0130lk ba\u015fta 3 kurucu olarak bizim 6 ay boyunca birlikte yaratmam\u0131z i\u00e7in gereken miktar\u0131 fonlamak istedik ve <strong><a href=\"http:\/\/www.ortakyaratim.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ortak Yarat\u0131m<\/a> b\u00f6yle do\u011fdu.<\/strong> Fark ettik ki E\u015fya K\u00fct\u00fcphanesi\u2019nden daha fazla \u015fey yap\u0131yoruz, ayn\u0131 ama\u00e7la ve t\u00fcm bu yapt\u0131klar\u0131m\u0131z\u0131 tek bir platformda anlatmam\u0131z zor. Biz de destek \u00e7a\u011fr\u0131s\u0131na haz\u0131rl\u0131k vesilesiyle yapt\u0131klar\u0131m\u0131z\u0131 tek \u00e7at\u0131 alt\u0131nda toplad\u0131k.<\/p>\n<p>Ancak g\u00f6rd\u00fck ki i\u015f fon toplamak olunca \u00e7o\u011fu ki\u015fi, perde arkas\u0131n\u0131 de\u011fil, elle tutulanlar\u0131 g\u00f6rmek, duymak istiyor ve hayaller kimilerine uzak geliyor. <strong>\u015eimdiki akl\u0131m\u0131z olsa daha odaklanm\u0131\u015f bir \u00e7a\u011fr\u0131ya \u00e7\u0131kard\u0131k<\/strong>. Mesela sadece D\u00f6nmeDolap\u2019\u0131n uygulamas\u0131n\u0131 yazaca\u011f\u0131z diyerek destek isterdik. Sinemasal\u2019\u0131n kurucusu Enes&#8217;e imecefonla ilgili dan\u0131\u015ft\u0131\u011f\u0131m\u0131zda\u00a0<em>\u2018\u015eeffaf olmak ad\u0131na pek \u00e7ok \u015fey anlatmak isteyebilirsiniz, ancak insanlar sadece sonra ne olaca\u011f\u0131n\u0131 duymak istiyor.\u2019<\/em> demi\u015fti. Biz k\u0131rpmam\u0131za, sadele\u015ftirmemize ra\u011fmen \u00e7ok \u015fey anlatmay\u0131 denedik. Oysa D\u00f6nmeDolap ya da fiziksel E\u015fya K\u00fct\u00fcphanesi yeterliymi\u015f.<\/p>\n<h2>Ne kadar toplanabilir?<\/h2>\n<p>\u00d6ncelikle \u015funu hat\u0131rlamakta fayda var: <strong>\u0130mecefon, kitle fonlamas\u0131, tek fon kayna\u011f\u0131 de\u011fil! <\/strong>Sosyal giri\u015fimcilerin yararlanabilece\u011fi pek \u00e7ok farkl\u0131 kaynak bulunmakta. E\u011fer bir i\u015f modeli bulduysan\u0131z, hen\u00fcz sizi t\u00fcmden d\u00f6nd\u00fcrecek kadar olmasa da elde etti\u011finiz bir gelir var, ya da olacak. Ayr\u0131ca daha bildik al\u0131\u015f\u0131ld\u0131k y\u00f6ntem hibe ve \u00f6d\u00fcller de mevcut, ki biz bug\u00fcne dek bunlardan da yararland\u0131k. Gelir-gider tablosunu denkle\u015ftirmek i\u00e7in karma bir yol bulunabilir.<\/p>\n<p>Biz 3 senedir i\u00e7inde oldu\u011fumuz toplulu\u011fa g\u00fcvenerek 6 ayl\u0131k t\u00fcm giderlerimizi imecefona ba\u011flam\u0131\u015ft\u0131k. Neticede bunun \u015fu an i\u00e7in bize uygun olmad\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. 50 binin \u00fczerindeki bir miktar bizim toplamam\u0131z i\u00e7in \u00e7oktu. Bunun fark\u0131na destek \u00e7a\u011fr\u0131s\u0131n\u0131n 2 haftas\u0131nda Renan Tan Tavuk\u00e7uo\u011flu\u2019nu g\u00f6rmeye gitti\u011fimde vard\u0131m.\u00a0Renan \u015fekilde g\u00f6rd\u00fc\u011f\u00fcn\u00fcz\u00a0<a href=\"http:\/\/blog.turkcell.com.tr\/ise-reklam-ile-baslamiyoruz\/\" target=\"_blank\" rel=\"noopener noreferrer\">Seth Godin\u2019in Pazarlaman\u0131n Halkalar\u0131<\/a>&#8216;n\u0131 g\u00f6sterdi ve\u00a0dedi ki <em>\u2018Siz \u015fu anda fon toplamak i\u00e7in reklam, tan\u0131t\u0131m yap\u0131yorsunuz, ancak anlatt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn ya da hizmet net de\u011fil. Zorlan\u0131yorsan\u0131z, Seth Godin\u2019in dedi\u011fi gibi <\/em><em>bir halka i\u00e7eri d\u00f6n\u00fcn\u2019. <\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3372\" src=\"http:\/\/aysuerdogdu.com\/esk_blog\/wp-content\/uploads\/sites\/8\/2016\/06\/08.11pazarlama-halkalari.jpg\" alt=\"08.11pazarlama-halkalari\" width=\"1000\" height=\"627\" srcset=\"https:\/\/aysuerdogdu.com\/esk_blog\/wp-content\/uploads\/sites\/8\/2016\/06\/08.11pazarlama-halkalari.jpg 1000w, https:\/\/aysuerdogdu.com\/esk_blog\/wp-content\/uploads\/sites\/8\/2016\/06\/08.11pazarlama-halkalari-300x188.jpg 300w, https:\/\/aysuerdogdu.com\/esk_blog\/wp-content\/uploads\/sites\/8\/2016\/06\/08.11pazarlama-halkalari-768x482.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Biz 50 bini ge\u00e7en bir rakamla toplulu\u011fa, yani buradaki sar\u0131 halkaya, eri\u015fmek istedik. Ancak \u015fu an en bilinen projemiz E\u015fya K\u00fct\u00fcphanesi\u2019nde kullan\u0131labilirlik sorunlar\u0131 devam etmekte ve belli ki bizim d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz kadar ba\u011fl\u0131 ve kalabal\u0131k bir toplulu\u011fumuz hen\u00fcz yok. Bu sebeple bir ad\u0131m geri att\u0131k ve varolan halimizle toplayabilece\u011fimiz bir miktara 20 bine d\u00f6nd\u00fck. Belirtmekte fayda var: Normalde hi\u00e7bir platformda destek \u00e7a\u011fr\u0131s\u0131 devam ederken miktar de\u011fi\u015ftirilemiyor, bu bizim krizi f\u0131rsata \u00e7eviri\u015fimiz oldu ve Fongogo\u2019daki bir bugdan yararlanarak miktar\u0131 de\u011fi\u015ftirdik.<\/p>\n<p>K\u0131saca \u00f6zetlemek gerekirse, e\u011fer <strong>imecefon yapmay\u0131 planl\u0131yorsan\u0131z:<\/strong><\/p>\n<ul>\n<li>hitap edece\u011finiz kitleyi ele alarak ve\u00a0yak\u0131n zamanda imecefon yapm\u0131\u015f\u00a0birka\u00e7 ki\u015fi ile g\u00f6r\u00fc\u015ferek platform se\u00e7mekte,<\/li>\n<li>m\u00fcmk\u00fcn oldu\u011funca sade, net \u00e7\u0131kt\u0131lar sunmakta,<\/li>\n<li>t\u00fcm finansal planlaman\u0131z\u0131 imecefona ba\u011flamamakta fayda var.<\/li>\n<\/ul>\n<p>Biz rakamsal olarak istedi\u011fimize ula\u015famasak da ders almak anlam\u0131nda bereketli bir d\u00f6nem ge\u00e7irdik. \u015eimdi T\u00fcrkiye&#8217;deki imecefon konusundaki zorluklar\u0131 ve mevzuat\u0131 yak\u0131ndan biliyoruz,\u00a0D\u00f6nmeDolap&#8217;a odaklanmaya haz\u0131r\u0131z.<\/p>\n<p>Daha fazla bilgi edinmek isteyenler bize <a href=\"mailto:bilgi@ortakyaratim.com'dan\">bilgi@ortakyaratim.com\u2019dan<\/a> ula\u015fabilirler.<\/p>\n<p><em><strong>Yazan:<\/strong> Aysu Erdo\u011fdu Miskbay<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ge\u00e7en sene sonbahar ba\u015f\u0131ndaki kamp\u0131m\u0131zda imecefon (kitlesel fonlama) yapmaya ve ihtiyac\u0131m\u0131z olan finansal deste\u011fi topluluktan istemeye karar verdik. May\u0131s itibariyle Bilim, Sanayi ve Teknoloji Bakanl\u0131\u011f\u0131n\u0131n teknogiri\u015fim deste\u011fi may\u0131s bitti\u011fi i\u00e7in kurulmu\u015f \u015firketin masraflar\u0131n\u0131 \u00e7e\u015fitli yollarla (e\u015f, dost ve ba\u015fka i\u015fler) kar\u015f\u0131lamaya ba\u015flam\u0131\u015ft\u0131k. \u0130mecefona karar verdikten sonra akl\u0131m\u0131za tak\u0131ld\u0131: Hangi platformda fon aramal\u0131y\u0131z? Hangi ama\u00e7la, hangi [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[40,56,57,88,101],"class_list":["post-3371","post","type-post","status-publish","format-standard","hentry","category-hepsi","tag-crowdfunding","tag-fongogo","tag-fonlabeni","tag-imecefon","tag-kitle-fonlamasi"],"_links":{"self":[{"href":"https:\/\/aysuerdogdu.com\/esk_blog\/wp-json\/wp\/v2\/posts\/3371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aysuerdogdu.com\/esk_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aysuerdogdu.com\/esk_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aysuerdogdu.com\/esk_blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aysuerdogdu.com\/esk_blog\/wp-json\/wp\/v2\/comments?post=3371"}],"version-history":[{"count":0,"href":"https:\/\/aysuerdogdu.com\/esk_blog\/wp-json\/wp\/v2\/posts\/3371\/revisions"}],"wp:attachment":[{"href":"https:\/\/aysuerdogdu.com\/esk_blog\/wp-json\/wp\/v2\/media?parent=3371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aysuerdogdu.com\/esk_blog\/wp-json\/wp\/v2\/categories?post=3371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aysuerdogdu.com\/esk_blog\/wp-json\/wp\/v2\/tags?post=3371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}